Flavor in Wine: What is it and how do you talk about it?
designed wine seminars for industry professionals who
taste, evaluate and talk about wine:
Tasting demonstrations pull apart the senses of taste,
smell and mouthfeel making it possible to see the
contribution each makes to a wines flavor. Instead of memorizing
facts about a wine, this wine seminar focuses on
the sensory experience:
- The physiology of how we taste.
- The psychology of how we respond to a wine.
- The inherent difficulties in describing what we are tasting because of how the brain is wired.
type of wine seminar has never been done before: Merging
the worlds of sensory science, psychology and neuroscience
101 with wine tasting.
Led by Jordan Ross
After graduating from the University of California at Davis School of Enology and Viticulture in 1989, Jordan has spent the last 15 years tasting, traveling to vineyards, talking to winemakers, writing and selling wine to the trade.
- An appreciation for the highly individual responses to tastes and aromas.
- Better understand what you are experiencing, enhancing your ability to talk about a wine.
- Increased credibility with your customers and increased sales
"The wine seminar was one of the most enlightening in my twenty
year career of tasting and selecting wine for restaurants.
Jordan describes the tasting experience in an unpretentious
style without the technical terms that are often
a turnoff to the novice learning about wine. It was
a great tool for my staff in helping them to describe the way wine tastes
to our customers."
Wine Director, Tribeca Grill
New York City
"I find his approach to wine more interesting and helpful than those who would sight statistics, philosophy and the like. I asked Jordan to participate in our in-house wine classes and have been delighted with his contributions, especially the perspectives of how we 'learn to taste', both physically and psychologically."
Ron Miller, General Manager
New York City