This web site is a compilation of the articles I've had published, interviews projects and seminars. After graduating with a degree in Enology from UC Davis in 1989, I began to investigate topics I felt were misunderstood or oversimplified. I interviewed winemakers from around the world as well as neuroscientists and experimental psychologists. My findings below raised questions about, and often contradicted, conventional wisdom.

Wine is immensely enjoyable; I hope you will find the information on this web site valuable.

I expect some wine snobs will be offended, but I think a lot of regular folks like myself would find these articles very interesting."

Richard T. Robertson, PhD,
Department of Anatomy and Neurobiology, University of California, Irvine

I find his approach to wine more interesting and helpful than those who would sight statistics, philosophy and the like. I asked Jordan to participate in our in-house wine classes and have been delighted with his contributions, especially the perspectives of how we 'learn to taste', both physically and psychologically."

Ron Miller, General Manager, Solera Restaurant, New York City